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Vibrant TV Appoints James Betesh

Vibrant TV Names James Betesh Senior Vice President of Operations and Marketing

Appointed To Senior Executive Post As The Network Continues To Dramatically Expand Its US Distribution

Vibrant TV has named James Betesh as Senior Vice President of Operations and Marketing for the new domestic TV Network. The appointment comes at a time of impressive growth for the network which has recently concluded carriage agreements with several of the country’s most prominent digital platforms, Smart TV’s and devices including Amazon Fire TV and Roku. Advertiser-supported Vibrant TV is America’s television window to the world, a multi-platform network presenting a wide array of award-winning entertainment from around the globe in English including programming categories such as lifestyle, comedy, action adventure, drama, reality, travel, food, sports and family.

In his new position Betesh will oversee network operations, including the areas of technical infrastructure, app development, business and consumer marketing. Betesh will report directly to Vibrant TV Chief Executive Officer Dan Zifkin.

Betesh began his association with Vibrant TV at the inception of the network, serving as a consultant to help build its in-house Operations and Marketing Strategy. He launched his distinguished career in media working with mentors like legendary agent-producers David Fishof and rock artist manager Giorgio Gomelski (Yardbirds, Rolling Stones). He then went on to serve with Western International syndication (It’s Showtime At The Apollo) before founding his own enterprises that served entertainment clients at the crossroads of entertainment and technology. “We are delighted to announce the appointment of James Betesh to Vibrant TV. James brings a tremendous depth of experience and track record or success in all core aspects of operations, network marketing and non-linear distribution. His addition to our senior management team furthers Vibrant TV for ongoing expansion as our network continues to add Operators, Devices and sought after programming to our line-up,” said Zifkin.

Said James: “I like to work on every project I am involved with by looking at it from a mile high view, seeing what the possibilities are from a business, marketing and technology standpoint. Vibrant TV is the most interesting and rewarding project I have worked on to date! It’s just the right idea at the right time. It has an amazing slew of general entertainment programming that USA viewers are absolutely loving and can’t get enough of. The landscape has changed and viewers are fickle and tired of the same old. Vibrant TV fill a unique large niche by offering fresh, multicultural yet familiar content in English. What we like to call ‘TV with an Accent.’”

About Vibrant TV:

Vibrant TV is an advertiser-supported broadcast service dedicated to quality programming in English from producers and broadcasters worldwide. With satellite origination from Galaxy 23, Vibrant TV is a linear 24/7 channel currently airing diverse programming in including lifestyle, reality, comedy, drama, travel, food, sports and family.

About Zephyr Media Group:

Zephyr Media Group is the exclusive advertiser sales representative for Vibrant TV. Headquartered in Chicago (Evanston, IL) with offices in Los Angeles, Atlanta and Phoenix, Zephyr Media Group is a recognized industry leader in full service traditional and direct response television (DRTV) media planning and buying. The company’s expansive staff of media professionals is responsible for numerous high-profile campaigns on behalf of both national and multi-national corporate and entrepreneurial clients alike. The company’s media buying capabilities encompass all major media channels including broadcast, cable, print, radio, digital and outdoor advertising. Zephyr also maintains its wholly-owned division, Zephyr Digital Media, which is involved in digital media planning and buying and Zephyr TV Sales, responsible for the national advertiser sales of quality syndicated television and cable programming services. Specialty Premium Group is a wholly-owned subsidiary of Zephyr Media Group providing quality promotional and incentive premiums for corporate clients. Zephyr Media Group is located on the Internet at www.zephyr-media.com.

 

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