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Vibrant TV appoints Jessica Hoyt

Vibrant TV Names Jessica Hoyt To Vice President of Program Acquisitions

Hoyt To Oversee All Areas of Content Acquisitions And Program Scheduling For Vibrant TV

Vibrant TV has appointed Jessica Hoyt as Vice President of Program Acquisitions, effective immediately. Based in the Vibrant TV Chicago headquarters, Hoyt reports directly to network Chief Executive Officer Dan Zifkin.

America’s Exclusive Channel Offering A Wide Array of Internationally-Produced Entertainment In English, advertiser-supported Vibrant TV is among the country’s fastest-growing independent channels, having secured new distribution partnerships with such prominent digital platforms, Smart TV’s and devices such as Amazon Fire TV and Roku.

Hoyt began her career at ION Media Networks where she headed up affiliate advertiser sales for Ion’s local broadcast stations. She then moved to Zephyr Media Group as Director of Ad Sales for Zephyr’s Syndication Division. Jessica received her B.A. from the University of Wisconsin-Madison.

In her new role with Vibrant TV, Hoyt will be responsible for the acquisition of global content for the network’s linear and non-linear platforms, including overseeing content negotiations with international distribution companies. Hoyt will also handle all program scheduling for the network.

In addition to her new post with Vibrant TV, Hoyt will continue to serve as Director of Advertising Sales for the network’s corporate parent, Zephyr Media Group.

“Jessica is a skilled and focused executive with outstanding instincts for programming that matches the mandate of Vibrant TV and our viewers. Her depth of experience in advertiser sales also serves as a major plus as Jessica understands the unique needs of advertisers when it comes to making program acquisitions and scheduling decisions,” said Zifkin.

About Vibrant TV:

Vibrant TV is an advertiser-supported broadcast service dedicated to quality programming in English from producers and broadcasters worldwide. With satellite origination from Galaxy 23, Vibrant TV is a linear 24/7 channel currently airing diverse programming in including lifestyle, reality, comedy, drama, travel, food, sports and family.

About Zephyr Media Group:

Zephyr Media Group is the exclusive advertiser sales representative for Vibrant TV. Headquartered in Chicago (Evanston, IL) with offices in Los Angeles, Atlanta and Phoenix, Zephyr Media Group is a recognized industry leader in full service traditional and direct response television (DRTV) media planning and buying. The company’s expansive staff of media professionals is responsible for numerous high-profile campaigns on behalf of both national and multi-national corporate and entrepreneurial clients alike. The company’s media buying capabilities encompass all major media channels including broadcast, cable, print, radio, digital and outdoor advertising. Zephyr also maintains its wholly-owned division, Zephyr Digital Media, which is involved in digital media planning and buying and Zephyr TV Sales, responsible for the national advertiser sales of quality syndicated television and cable programming services. Specialty Premium Group is a wholly-owned subsidiary of Zephyr Media Group providing quality promotional and incentive premiums for corporate clients. Zephyr Media Group is located on the Internet at www.zephyr-media.com.

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